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Marketing Campaign Management Explained in Simple Terms

“People are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan.” – Dave Ramsey – Businessman and Motivational Speaker

The field of marketing is a vast ocean and to achieve success in any business you have to dive deep down. In other words, you must know the inside knowledge about how to run a marketing campaign in order to succeed. At the least, thousands of products are launched daily but only a handful of them get the nod from the consumers. It largely depends upon the quality of the product and what benefit it provides to the end-user but marketing plays a pivotal role too.

Most of us come across loads of junk or unsolicited emails daily. This is also a kind of marketing although it is not the fair way to do it as it is termed as spam. You must have noticed how brilliant and catchy taglines these marketers chose coupled with dazzling design and tempting offers. Exactly on these lines an excellent marketing campaign is run. The team at the helm of the affairs may need a free group task management software to prioritize the work needed by them.

Planning Everything in Advance

There are multiple types of campaigns that you can run in order to launch your product or further enhance your business. Some of them are ad campaigns, email campaigns, print campaigns, outdoor campaigns, etc. It can be an overwhelming job especially for a new team not familiar with the work load and the requirements of running campaigns on such a huge level. That’s why planning well in advance of the launch date is required.

With multiple campaigns running simultaneously, it can be frustrating for a team to manage it completely. One way is to divide the campaigns in little tasks for easy execution. A free task management tool can be the perfect solution in this regard. But what about the tons of knowledge required and the insight about the target audience? That’s where marketing campaign management comes handy.

What is Marketing Campaign Management and Why We Need It?

Campaign management is the planning, execution, tracking and analysis of how the things will be done in for a product launch or making it familiar with the target audience. Campaigns are usually based on not just 1 effort in this regard but multiple tries so that to get the result through maximum effort. It contains, but not limited to, the use of email, social media platforms, surveys, gift coupons, etc. These campaigns are launched to get the potential buyer know about that this particular product also exists.

The trick that these campaigns are usually based on is to make a person from the target market think about a particular problem and then offer the solution too in the form of a product or service. Marketing campaigns are vital so that to engage the audience and make them familiar with your product. It is the job of the marketing manager to think about what channels needs to be focused and to understand what the requirement of the audience. Let me elaborate the role of marketing manager now.

Role of the Marketing Manager in Campaign Management

The marketing manager is an experienced person and know how to run email marketing with CRM and use the related tools that automate these campaigns. They work closely with the sales and operations department to implement anything else needed by them and make sure the campaign runs in the right direction. As he is the person responsible for planning and executing the campaign right from the scratch, he makes all the efforts to make it a success all through.

Marketing Campaign Management Tools

Tools like Hubspot are used to make sure the effort of the marketing manager and his team are not wasted and aligned in the right direction. Let me describe the features of Hubspot, for example, so that you can have an idea about how actually it helps in campaign management. It offers social media management, lead management, marketing automation, analytics, CTA reporting, etc. These all features makes it easy for a marketing manager to run a campaign with precision.

I’m sure you’ll find this blog informative enough. Still, if you have some questions regarding any of the ideas discussed here or think something’s missing, let me know by using the comments section below.

7 Qualities of a Creative Entrepreneur

Fortune 500 companies are revered not only in the USA but also around the world. Their mind boggling revenues and profit margins leave their competitors and aspiring entrepreneurs in awe. Have you ever thought about what makes them so much successful year after year? While there are multiple contributing factors to the company’s overall success, the dynamic leadership is one trait that can rightly be termed as the catalyst. 

To become an entrepreneur overnight is not possible. A person who can come up with lots of creative ideas while being able to lead a venture towards success do possess some exceptional qualities. Following 7 qualities are what I think can be helpful for my readers to understand what makes an entrepreneur think out of the box.

Small Businesses Look to Take Advantage of the Trump Presidency in 2017

The year 2016 is drawing to a close and there were quite a few issues which directly or indirectly affected small businesses. Fresh graduates looking to start their own business think of a small business as the ideal platform to become a successful entrepreneur. The business scene is influenced largely by the political developments in any country and thus the president-elect Mr. Donald Trump will be responsible for key developments and defining how small businesses will flourish in the year 2017.

The optimistic mood among many investors and businesses following the elections is a surprise for many as markets took a plunge when Donald trump ratings went ahead of Hillary Clinton for the first time in late October. Although many people thought of Trump as a non-serious candidate, his business knowledge and experience cannot be challenged and there is a lot we can learn from Donald Trump. The person is a seasoned business tycoon with ventures not just in USA but around the world. So what’s in-store for small businesses as Trump as a president for the next 4 years. Let’s analyze in detail.

The Current Scenario to Start a Small Business is Ripe

The reason that many fresh graduates or young people with bright ideas go for small business as their first venture is simple; the risks are minimum and in addition you can apply for the government support or even qualify for preferential tax policy according to the concerned state law. The benefit of having a president who knows the nitty-gritty of conducting business in fierce market conditions is a big boost to current and prospective businessmen alike. Let me define you the top 3 reasons why small business owners are looking to take the advantage in the year 2017 and beyond.

1. The Pledge from SoftBank of Japan to Invest $50 Billion in the USA

Masayoshi Son, the CEO of the Japanese telecom SoftBank, announced earlier this month that his company will invest $50 billion and as a result around 50,000 jobs will be created. He said that after meeting with the president-elect Mr. Donald trump. While basically this news is for the telecom sector and tech firms, but the people of USA as a whole will also benefit from it, not to mention the small businesses. Puzzled how this will happen? Read on…

The influx of 50 billion dollars will be a huge boost to the US economy with the world shying away from investing in the USA on such a large scale in the recent past. The BRICS, Far East and some emerging African nations like Nigeria are on the list of hot-shot investors and big funds. The creation of around 50,000 new jobs will be a huge opportunity for every business to cash-in. Let me give you some examples so that you can understand easily.

If a new factory is opened in any locality, there will be an immediate need for food stalls, restaurants, grocery stores, convenience stores, etc. The list is endless. So you can see how small businesses will boost in a particular community. Just imagine how they will bolster on a nationwide basis. So it’s the first positive sign that I wanted to share with you.

2. The Momentum is with the Small Businesses for Some Time Now

The market crash of the 2007-8 was a major drawback for the overall business environment to flourish. Many giants like Lehman Brothers crashed and small businesses also took a hit likewise. When the economic outlook started to look better, the opportunities for small businesses also started to change and for the last 2 years straight, annual start-up activity has increased. That’s a very positive sign and looks to continue as a veteran in the business field will now be president.

Many new small businesses have opened with the women only setups and minorities also having a positive change. The promises by Mr. Trump deregulation and Tax reform has long been discussed and will certainly be in favor improving the business environment. The labor regulations will not impact small businesses like huge conglomerates and multinational firms, but will be a positive factor nonetheless.

Another tax proposal of Donald Trump of aiming to lower corporate taxes to 15% among other reforms will be crucial too. According to Jeff Winkler, founder of Origin Code Academy in San Diego, CA thinks that both the ideas of lowering taxes and less regulation are fine. As a businessman, he wants a tax regime which works in his favor and have a positive impact on the businesses as a whole. So for the time being, it’s a rosy picture ahead for most small businesses.

3. Small Businesses which are Heavily Regulated

Apart from grocery stores, small convenience stores, etc. there are businesses mostly on the same scale but starkly different in nature. These include day care / child care, retirement homes / old homes and restaurants serving liquor. There are tough regulations to operate these stores and even a minor mistake from the owner or any employee can result in severe penalties or in the cancellation of the license in extreme cases.

While there are same issues concerning the above mentioned businesses like any other small-time ventures, the tough regulations mean they have to spend a lot in order to comply with laws and make sure the owners keep an eye on the day to day operations. The minimum wage issue which the Obama administration tried so hard to solve is still a mystery. And day care and old homes are following the proceedings closely.

The Obamacare is another point on which many people think that will become better in Trump’s era. But things are not clear as I write these lines and according to National Small Business Association 42 % of the small business owners are in contact with lawmakers over health-care costs.

Conclusion

The overall mood is quite upbeat from November the 8th, 2016 when the majority of the people living on this planet were in a shock. Now things have settled down and people of the USA especially business owners have realized that they must find a way to conduct business with Mr. Donald Trump at the helm of the affairs. Small businesses need some space in order to survive and hence are optimistic that they will fare better in the time to come.

Here’s How You Can Build a Startup that Converts

Every entrepreneurial venture begins with a lot of amazing ideas, hard work, time, resources, courage, dedication and ends up as a successful business. Startup founders find it difficult to transform that first idea into the final success. If truth be told, startup success is all about understanding hows and the whys of taking action and being clear about which step to follow.

There are many factors that measure the success of a company, sometimes the simplest changes can help you succeed in business. Be specific about your business goals. Picture exactly what you want. If you are not clear about your goals, you will not be able to achieve success.

6 Success Tips for Young Entrepreneurs for Starting a Business from Scratch

Are you thinking of starting your own business? Great! Nowadays, more and more startups are launching, especially young people are showing great interest in starting their own business instead of doing a 9 to 5 job. Building a business sounds too easy, but it requires continuous patience and proper planning. Young entrepreneurs must learn the skills of investing time and money both in the right direction, for the right channels, as majority of startups fail due to a shortage of money.

Here are a few great strategies for young entrepreneurs that can help you take your business towards new heights of success.  

5 Leadership Skills Every Entrepreneur Needs to Learn from Donald Trump

So, finally Donald Trump has defied all polls to become the 45th president of the United States. Regardless of lack of political knowledge, business tycoon Donald Trump swept to an unbelievable triumph in the US presidential elections. Now he has become a president-elect Trump. It is clear that in spite of lot of controversies, Trump’s message resonated with a large number of U.S. voters in major states, and exposed profound anti-establishment anger, rage and discontent. The supporters voted this Republican candidate because they believe he’s a self-made man and he’ll become a good president.