Facebook is making its algorithms advanced day by day in order to ensure better user experience and avoid spammers or black hat tactics lovers.
Facebook official said on Thursday that they have made changes in their algorithm such that if your headline contains certain keywords then it will be marked as clickbait. Stories marked as click bait are not going to gain much attention as news feed will be filtered accordingly.
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| Facebook Official Tweet |
Facebook’s Vise President Adam Mosseri said in an interview that people want to read more about the headlines which are straightforward
Facebook has always been working to make its search smarter. In 2014, there were also such updates with respect to algorithm changes which used to monitor like and unlike of posts done randomly. Also it monitors how much time people spend on reading stories via Facebook after clicking on it.
Examples of such clickbait headlines are “When I saw she is entering.. I Shouted”, Boss shouted at his secretary in front of office and secretary reply was unbelievable,etc.
This algorithm update will ultimately affect those marketers who rely on facebook mainly. Facebook always facilitates publishers to reach new audiences via the largest social media platform.
A very renowned news website business insider’s official said that they are going to consider these new guidelines seriously and will mold the headlines accordingly.
Facebook official further added that the publishers have the opportunity to change their publishing practices so that they may rise higher in news feed.
Mr. Mosseri said that Facebook is intending to improve relationships with the publishers by promoting more transparency.
Now it has to be seen that how this changes will affect the giant news publishing websites.
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