Wednesday 27 July 2016

Pokemon Go Success Makes Apple CEO to Invest in AR Technology

“The iPhone becomes more relevant with the emergence of artificial intelligence”, said by the Apple CEO Tim Cook.

Artificial intelligence makes it more significant, as the smartphones has now become a vital part of our everyday life. He further added. With respect to augmented reality and the Pokemon Go’s success, it is unbelievable what has happened there. That is the reason you observe a lot of iPhones out in the wild right now chasing Pokemon.
The success of this game is a witness to the strong app network Apple had developed, which simply bucked up developers to create more apps for this platform. Apple could produce approximately $3 billion in incremental high margin revenue from Pokemon Go, over the next few years.

Picture Courtesy By news18.com


The success of Pokémon Go emphasized two major strengths for Apple that investors may not completely agree with. Apple was considered as the distribution platform for mobile content and had the richest customer base. If Apple gathers its usual 30% iOS revenue on this app, it could generate benefits on earnings and valuable options on future games. It is the part of the technology giant boarder plan to increase the revenue from services, software and apps.


The game is the critical moment for augmented and diverse reality. Apple has invested in machine learning to provide its consumers much better services and products. More appropriate apps, improved facial acknowledgment in photos, more accurate text and improved directions maps, all intended to improve the user experience. Moreover, deep learning also enabled the entire Apple team to recognize usage patterns and improve battery life. Most importantly, Apple delivers all these exceptional services while protecting the user privacy.

Apple will use more sophisticated technology in future named differential privacy to further improve its services without compromising the user privacy.

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